The UK loves burgers, and a recent survey from the data of Market Force sheds some light on the growing demand for American style burgers and fries in the UK.
In 2014 an effort was made to tap into the European market by Five Guys Burgers and Fries. After examining the followers and fans through social media, the burger company decided it was time to enter other markets outside of the USA. London was the main city to start with, which currently has 9 locations as you can see from the map below. Overall there are some 40+ locations around the UK with plans to build more.
The main factors patrons in the survey stated for their top choice of Five Guys was the cleanliness, and the outgoing friendliness along with the fresh food served. Additionally, a simplified menu allowed customers to choose the food they wanted quicker without feeling overwhelmed with options.
The runners up for the top fast food chains were Nandos and KFC which came in at a distant second and third respectively. Other categories of fast food were also measured separately, and the study from Market Force found that a local chain known as Pret a Manger which at one time was backed by McDonald’s at one point was the top choice for Brits that wanted coffee and sandwiches, beating out Starbucks which has an 840 locations store presence.
Five Guys Burgers and Fries is currently ranked at number 463 on Americas Best Employers list. While this number seems as if it should be lower based on the friendliness of staff survey reports. The company has excellent training and systems in place which build upon the success of it’s atmosphere not only in the UK but in the USA as well.
Additional details of the survey and findings of Marketforce can be found from the source below which outlines habits of spenders, and the loyalty index of fast food customers in the UK.
Source Information: http://www.marketforce.com/node/1536